About Us

Deputy Finance was created to solve persistent problems in the property funding process.

Finding property finance shouldn't feel like navigating a labyrinth.

Our ambition is to be a force for good in the property finance space.

Founder's Story

Edward Goodchild FRSA
Founder / Director

Ed is a Chartered Wealth Manager with over 25 years of devising investment strategies, managing investments and building businesses. He has a background in blue-chip investment firms including UBS and Coutts.

His Zendht Venture Studio builds on this broad expertise by developing a portfolio of innovative businesses. Deputy Finance is one of the studio’s foundation businesses.

Ed holds a number of pro-bono appointments in order to give back to those in need of support, including being a Trustee Governor of The Royal Star and Garter care homes, and a Trustee of the Household Cavalry Foundation.

Ed is a Chartered Fellow of the Chartered Institute of Securities and Investment (Chartered FCSI), a Fellow of the Chartered Institute of Marketing (FCIM) and a Fellow of the RSA (FRSA).

Ed is listed in Spear’s 500, a guide to the market’s best private client advisors.  

Social Responsibility

We strive to improve, equalise, encourage and support in all that we do, and together we are a firm believer in the power of collaborative working and of the strength of community. We work to the highest standards and continually aim for sustainable practices. This mind-set carries over to everything we do and we’re delighted to try and make a sustained difference in the workplace and beyond.

Our chosen charity to support is Bowel Research UK.

We’re delighted to be in partnership with the UK’s leading specialist bowel cancer and disease research charity, seeking to make such a huge difference to patient care in their field.

Bowel Research UK was founded in 2020 following a merger between two well-respected charities, and is now the UK’s leading charity dedicated to bowel cancer and bowel disease research, raising awareness and saving lives. 

Their funding provides life-changing research into bowel cancer and other bowel diseases. They have invested over £9 million directly into research, while a further £2.4 million of the charity’s funding helped establish the National Bowel Research Centre.

To find out more about the life-saving work being done, please go to https://www.bowelresearchuk.org