About Us

Deputy Finance was created to solve persistent problems in the property funding process.

Finding property finance shouldn't feel like navigating a labyrinth.

Our ambition is to be a force for good in the property finance space.

Founder's Story

Edward Goodchild FRSA
Founder / Director

Ed is a Chartered Wealth Manager with over 25 years of devising investment strategies, managing investments and building businesses. He has a background in blue-chip investment firms including UBS and Coutts.
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His Zendht Venture Studio builds on this broad expertise by developing a portfolio of innovative businesses. Deputy Finance is one of the studio’s foundation businesses.
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Ed holds a number of pro-bono appointments in order to give back to those in need of support, including being a Trustee Governor of The Royal Star and Garter care homes, and a Trustee of the Household Cavalry Foundation.
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Ed is a Chartered Fellow of the Chartered Institute of Securities and Investment (Chartered FCSI), a Fellow of the Chartered Institute of Marketing (FCIM) and a Fellow of the RSA (FRSA).

Ed is listed in Spear’s 500, a guide to the market’s best private client advisors.  


Corporate
Social Responsibility

We strive to improve, equalise, encourage and support in all that we do, and together we are a firm believer in the power of collaborative working and of the strength of community. We work to the highest standards and continually aim for sustainable practices. This mind-set carries over to everything we do and we’re delighted to try and make a sustained difference in the workplace and beyond.

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Our chosen charity to support is Bowel Research UK.

We’re delighted to be in partnership with the UK’s leading specialist bowel cancer and disease research charity, seeking to make such a huge difference to patient care in their field.

Bowel Research UK was founded in 2020 following a merger between two well-respected charities, and is now the UK’s leading charity dedicated to bowel cancer and bowel disease research, raising awareness and saving lives. 

Their funding provides life-changing research into bowel cancer and other bowel diseases. They have invested over £9 million directly into research, while a further £2.4 million of the charity’s funding helped establish the National Bowel Research Centre.

To find out more about the life-saving work being done, please go to https://www.bowelresearchuk.org